Apptivate: App Marketing Explained

Setting Up Your Marketing Tech - Christian Eckhardt (Customlytics)

Episode Summary

Marketing tech infrastructure is the foundation of mobile marketing. But, sometimes choosing the right tech deck can be a challenge. Today’s guest shares his expertise on considerations for building your marketing tech infrastructure.

Episode Notes

Berlin-based marketing tech expert, Christian Eckhardt, is the co-founder and CEO of Customlytics. Customlytics provides app marketing, analytics, and technology infrastructure consulting and hands-on help. 

Questions Christian Answered in this Episode:



“The entire topic of marketing technology or even the realization of, ‘I need something in place to enable proper marketing,’ is something that is not a nice-to-have feature or a nice-to-have situation. It’s rather that if you don’t have it then you’re basically completely lost for all things marketing.”

“The earlier you start thinking about your marketing tech deck the better. So ideally, as I said before, definitely before you start any paid advertising, but ideally even before the ad launches.”

“As it stands right now, with the kind of huge standing in the market with that those bigger advertising platforms have, it feels a bit like they can pretty much do whatever they want. And it’s hard to kind of get away from it if you don’t want to lose their inventory.”

Mentioned In This Episode:

Mobile Developer Guide to the Galaxy (Free copy)